The goal of this step is to design any kind of ideas and prototype them within the value-creating process. This phase is about understanding the given challenge/problem, creation, shaping, forming, experimenting , testing and questioning. It is a process that demands flexibility and a hunger for constant evolution.
By continually iterating, refining, and improving the world of ideas we unlock our creativity and discover a variety of approaches.
During this step the core element is working in interdisciplinary teams while solving the “real-life” cases and challenges of business companies, social organisations, communities.
Teams develop ideas, using lots of creative techniques and methodologies, such as “Experience Design®”; “Design Thinking®”; “User Experience Design®”; “Lego Serious Play®”, “Points of you®” “Business Model Canvas®”, “Method Kit®”, “Personal Business Model You®”, etc.